Your website is one of the most effective means for getting email addresses and building your list. Visitors who have taken the time and expended the effort to find and visit you online have demonstrated an interest in your product or service. These folks should be considered qualified leads and getting them to give you their email address for future contact is a top priority.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Eliminate keywords that generate lots of costly clicks but never result in a sale or signup. Getting rid of non-performing clicks is essential to managing your adwords campaigns for maximum results at minimum cost.

The color theme of your website content pages impacts how your message is received by your visitors.  Let's take a very brief look at the unconscious reactions your visitors will have to your message based on the colors you select for your web pages.

Google does not let anyone know the ingredients of their secret sauce so there is no definitive answer to the question " how many links does it take to get page rank X". However, everyone loves trying to solve a mystery.

Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.