Writing email copy in an overly formal style creates a sense of aloofness and separation between you and your reader. Your goal is to sound natural, human and approachable.

If your business model is all about attracting local customers then you need to start thinking about local search as a way to drive traffic to your website and to your phones.

You can improve your click through rate with better adwords copy writing. Let's start at the top!

The most important part of your Google Adwords copy is the headline. Five times as many people read the headline that read the description lines or display URL. Your headline must capture the browser’s attention or else your ad won’t get clicked on.

Did you know that viewership and user generated videos has gone up nearly 48% from 2008, and you can bet it will go up even more next year.

Marketing with content is a great way to draw traffic to your site through organic search. All the major search engines have complex algorithms for crawling sites, analyzing the text based content, indexing that content and using it to deliver relevant search results for users. But...

Write your page description meta tags as if they were advertising copy... because that's exactly what they are! Get more clicks and more traffic with this simple technique.

Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.