I was recently participating in an online seminar about email marketing and during the presentation they conducted a live poll from the audience. Here are the results:

The conference was well attended by people who use a lot of email. Almost nobody is specifically doing anything with mobile. I wonder why?

Other surveys indicate that more and more people are beginning to read their email on their phones. There appears to be a big disconnect.

The problem is not a matter of having to re-write email for phone apps. You need not go all the way back in time to text emails but if you keep it simple you should be ok.

• Don't rely on images
• No css except a little bit in-line

Nothing earth shattering.

I think the reason is there is no current reason to differentiate mobile emal from computer based email. We are a long way off from Minority Report. The Japanese are doing some cool stuff with using UPC barcodes that can be displayed on their cell phone screen and swiped at checkout for discounts and other goodies.

Does anyone this side of the Pacific have any applications that apply solely to mobile email?

Please share.