Strategies
 

Email Marketing

Use a P.S. in Your Email Messages
When writing email sales copy a powerful P.S. tacked on at the end can be a very effective way to draw attention a key point in your marketing message and get the clicks you are looking for.

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Local Search

Get More Local Customers With Search

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

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PPC (paid search)

PPC Alternative Networks Overview
Most successful PPC campaigns include Google and Yahoo almost as a default setting. But there are other resources out there for paid search advertising that can provide some very profitable traffic.
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Content Marketing

Design Search Friendly Website Content

Avoid the most common website design mistake of all time. Learn how to develop web pages that are search engine friendly!

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SEO (organic search)

Auditing Your Website's Internal Links - Part 2

link-to-contentIn Part 1 I wrote about using javascript in a way that obscures and hides internal links on your website and makes them hard for search engine robots to crawl. However, it is also important that the unique text on your web page not be trapped inside images or flash. Nor should your unique web page content be “nonexistent” without JavaScript and CSS enabled. Here are some tips on how to improve your pages for better crawling and better ranking in the search engine results.

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Direct Mail

Drive Web Traffic & Get More Business

Discover the secret weapon for driving more web traffic to your site, grabbing new customers, and getting more business.

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