You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Manage your pay per click campaigns better and improve your quality score with Google (and with Yahoo! or MSN). You'll spend less money to get more traffic to your website.

Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.

Website writers can improve page rank with well written page descriptions in the content of meta tags. 

Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.