If you are just starting out with pay per click advertising it can be hard to get good keyword ideas. But, getting  good keyword ideas is the key to your success.

One shortcut to discovering new keyword ideas is to take a look at the keywords your competitors are bidding on!

You may have competitors with deeper pockets than you. And they may have already done some in-depth keyword research. This keyword bidding information is public... but you need an organized way to access it. If you could wouldn't that be a great source of new keyword ideas?

Try this keyword research tool to generate new keyword ideas:

Free PPC keyword tool

 It's really a Firefox plug-in that allows you to navigate to a page and get a listing of the PPC keywords being bid on for that page. Which seems like a highly intuitive way to get keyword ideas.

The free version of this keyword research tool is somewhat limited but you can upgrade (of course). No tool will do your keyword research for you. Neither will a hammer build you a house! But free keyword research tools likethis are a great way to scrounge around for new keyword ideas.

Happy hunting!