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Building your email list is the most important part of a successful email marketing campaign. Here are some helpful tips and techniques you can put to work.
The Importance Of Your Email List
To remain successful and competitive in today's marketplace requires active development of new customers from a variety of sources. Even if your existing customer base is looking very healthy today you need a flow of net-new sales, leads to replace customer attrition. Plus, you should always be seeking increased revenue from existing customers. A well-planned and executed email marketing program is a proven cost-effective tactic for attracting new leads, getting new customers and generating increased revenue.Building Your Email List: Your #1 Challenge
The biggest challenge for companies using email is building and growing your email list. Your email list will suffer attrition so its important to have plans to retain the names you have and get new ones. Your customers change their email addresses at a rate of 30%per year OR HIGHER. So you can't afford to let the grass grow under your feet! You need a steady and aggressive plan for email list building.
You might also enjoy reading these other articles in the Building Your Email List series:
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