Email Marketing
Email marketing is one of the most effective ways to communicate and engage with your customers. Here are some strategies, tips, techniques and observations you can use to help you get more from your email marketing.

Use a P.S. in Your Email Messages
When writing email sales copy a powerful P.S. tacked on at the end can be a very effective way to draw attention a key point in your marketing message and get the clicks you are looking for.

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Email Return On Investment

Email is a workhorse for important communication and engagement plus driving sales. Because of this plenty of time has been spent analyzing the return on investment email delivers.

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How Email Compares With Postal Mail
Most smaller marketing departments are strapped for time and can't focus enough time on developing truly effective email promotions. But a great place to start is by comparing email to existing direct mail channels to find similarities and difference. This comparison can serve as an outline for developing your first strategic email campaigns.
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Email Marketing Strategy

Email continues to grow as businesses look for less expensive alternatives to postal mailing for customer retention, lead generation, public relations and acquisition. But because email is so inexpensive do we overuse email and spend too little time on the creative skills and strategic planning required to make it work for maximum profit?

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9 Great Ideas For Better Email Promotions

Email marketing continues to grow in importance as a cost effective way to generate leads, communicate with our customer base, and most importantly drive sales. Sometimes we let the ease of creating emails cause us to overlook some of the details of email design and execution that are crucial to our success.

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