Write Page Descriptions For Higher Click Rate & Ranking

brain Website writers can improve page rank with well written page descriptions in the content of meta tags.

Page description meta tags have gotten a raw deal

Over the past few years all the attention has gone to the crazy game of back-linking. Many self proclaimed experts have said that meta tags have no affect on page ranking... including page descriptions.

If you have heard this and thought you just had one less thing to work on when writing website content you should think again!

Website Writing should include a page description!

Website writing should always spend time on the page description meta tag for every page. Even if you have dynamically created pages (although this can be more challenging). Don't let your IT gurus tell you its not worth the effort! If you take the extra effort to ensure you can write unique page description for every page of web content dynamic or static you'll be richly rewarded.

Consider this organic search scenario:

Your page is at #4 on page one of Google's search engine results page
Googles's all powerful mathmatic formulas determine that your listing should have and averagae click through rate of 6%
Your page description is so compelling and "clickable" that you beat the average and get an 8% click through rate
Google interprets this as a positive vote (like an inbound link with anchor text) about the relevancy of your page to the search terms
Google will then promote your site up in the ranks (which probably will result in an even higher click through rate and a significant increase in web traffic -- see the chart below for some benchmark averages

Chart of avg. click rates for SERP ranks 1 through 10:

Chart

I don't know if a click through rate that is below average causes your site to be demoted. If you have any information about this reverse phenomenon please let me know.

Read This Entire Series On Page Description Writing

Email Marketing

Writing Email Subject Lines

How much more business could you be getting with higher open rates to your business email?

The subject line of your emails are the first words your reader sees… and sadly the email's subject line is often the only words they ever see. What can you do to change that?

Local Search

Local Search Success – 8 Quick Tips

Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online.

PPC (paid search)

Extending Your Online Reach

Contextual advertising is a great way to extend the reach of your message into the web and attract new customers. We can help you develop and implement strategies that increase the cost efficiency, effectiveness, and volume of traffic you get from contextual advertising. In the meantime here are some tips, tricks and techniques you can use when setting up your own contextual paid search advertising campaigns.

Content Marketing

Basic Content Writing Tips For Better Search Results

writing Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.

SEO (organic search)

10 Tips For Your Business Blog

Blogging is good for a lot more than posting pictures of your cat. Developing your company blog is an effective way to develop a dialogue with your customers, engage prospects and point people in your direction. Your online marketing strategy and your organic search marketing strategy should include a simple and effective way to generate useful content... the easiest way to do that is to start a blog.

Direct Mail

Mailing List Basics

There are really only to major categories of business lists: internal or house lists and secondly there are external or rented lists.

Page description meta tags have gotten a raw deal

Website Writing should include a page description!

Consider this organic search scenario:

Chart of avg. click rates for SERP ranks 1 through 10:

Read This Entire Series On Page Description Writing

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