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 Well written folder and file names created with targeted keywords can improve your search engine ranking for those targeted keywords and help generate more web traffic.
Using keywords to create files and folder namesEveryone who helps build your web pages should know and understand the importance of using keywords to create files and folder names. Effective writing for keywords is not just for writers and content gurus – its also for your technical team. Great writing is of course about choosing the right words and using them at the right time. Believe it or not even the words you use to name your folders containing files on your website have an impact on your search engine rankings for your targeted keywords. The reason folder and files names built from targeted keywords have an impact on search engine ranking and results is because the words found in your URL are a contributing factor used by search engine spiders and their algorithms to help determine what the content of your page really is. Writing a sample folder name with targeted keywords Here’s a weak example: Here’s a better example Wait there’s a problem with our better example! The URL may include our targeted keyword phrase – internet marketing resources – but the words are not separated using a hyphen. Which is very BAD. The way we should write our better keyword targeted folder name is: You should use hyphens because Google and other search engines do not parse keywords in URLs when they are run together (or when they are separated by an underscore). Thus, intenetmarktingresources is what the spider sees… and that’s not a word its just alphabet soup. Search engine spiders only treat the words in the folder name as separate words when they are separated by a hyphen. Unwelcome news for all the millions of underscore lovers out there. Now the same goes for file names… So lets create a file name with targeted keywords: Now we have a rockin’ URL that’s going to help out our search engine rankings and drive more traffic to our site for our chosen keywords. Bottom Line Even when writing folder and file names it is important to think keywords, keywords and keywords. Now go forth and spread the word to everyone in your organization! Read More In This Series |
Email gives you a low cost way to test new sales copy ideas through the process of A/B split tests. This method of testing has a long history in direct marketing and has been used by direct mail oriented companies for decades. In print the process of testing sales copy could be long and expensive but email makes the process of A/B split testing fast and affordable.
Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online. 
Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.
Discover the secret weapon for driving more web traffic to your site, grabbing new customers, and getting more business.