Writing great internal links with anchor text based on targeted keywords is another contributing factor to overall search engine marketing success.

Everyone who contributes content to your website should know and understand how well written anchor text links based on targeted keywords can improve your on-page optimization and help to generate more web site traffic.

How do anchor text links work?

Using lots of links is always a good idea for you or anyone else who is adding content to your web pages. Actually, linking information on one page one your website to related information found on a different page of your website helps search engine algorithms determine what the content of the destination page is all about.

For example, if page1 on your website talks about cats it may have a link to page2 on your site that talks about cat food. Search engine spiders visiting page1 will follow the link to page2. As they go they make note of the text found in the link. Because the link text said cat food, the search engine spider as one more contributing factor to tell it that the page2 is probably really about cat food.

 With a few simple guidelines you can getuse well written links with keyword anchor text to give the search engine spiders better info about what the contents of your pages really are! Search engine spiders used to use page descriptions written in the tags to determine what the content of the page was… but people just kept lying. So now the search engine spiders decide for themselves what the page is all about..

Let’s get everyone on board and up to speed with keyword research results

As I have mentioned elsewhere it is important that you have already done your keyword research and have a nifty little cheat sheet of targeted keywords on hand for all your content contributors. If you haven’t got your cheatsheet  ready then backup a few steps, do your research and get your list ready.

Now, does everyone have their list in hand?

Good, let’s try writing a sample anchor text link!

Writing with great keyword-rich anchor text is actually very simple but surprisingly hard to practice consistently. We all seem to have developed a very bad habit of wanting every link to say click here. Using the words click here as your anchor text doesn’t do your website any good unless you are trying to capture search results for the words click or here. :-D

The real trick is to use the words you are targeting as keywords in the clickable text.

1. Here’s a lame example:
   • Find out more about our internet marketing services by clicking here
2. Here’s a better example:
   • Find out more about our internet marketing services
3. Here’s an example with more targeted keywords:
   • Find out more about our internet marketing services in Cary NC

Writing anchor text with keywords wasn’t so hard, was it?

Not really… but it does require some discipline and the occasional abandonment of a perfect sentence. To make anchor text with targeted keywords work for your website you have to pound it into your head (and into the head of everyone who contributes content to your website) that descriptive anchor text is the way to go! …And resist the urge to use click or here.

Not only does anchor text with targeted keywords improve your search engine ranking and generate more web traffic, it’s also usually results in better copywriting!

So go ahead… link pages in your web site like crazy but be sure to use descriptive anchor text every time. And remember to use your targeted keywords or phrases containing your keywords when you create your descriptive anchor text links.

Read More In This Series

• Folder and File Names: Use Keywords For Better Search Results
• Writing Anchor Text Links With Keywords
• Basic Content Writing Tips For Better Search Results
• Page Description Meta Tags: Writing For Better Search Results
• Page Title HTML Tags: Writing Tips For Better Search Results