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 Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.
Writing copy for search engines is for everybodyA great deal of search engine optimization will probably always remain mysterious and arcane to the uninitiated but many hands make light work and a lot of small contributions add up to a greater whole. Everyone who contributes content should know the basics of building body copy with key word in city and prominence. Let’s get started… Have you done your keyword research?I am going to assume that you have already created a cheat sheet of keywords you wish to target across your entire site. If you have not already done so then back up a few steps, go back to your keyword research output and create just such a list. OK, now with every content producing employee now having a copy in hand we can proceed. Search engines look at copy according to some simple rules
Search engine spiders work on some very basic principles for analyzing
body copy on an HTML page. The search engines spider assumes that
Whatever comes first is most important and whatever is emphasized is
even more important. This is most important when writing your opening
paragraph. Make sure that you kick off your content pages with a great
opening sentence containing your favorite keywords and preferably
starting with your favorite keywords.
Here’s your first sentence (which is ridiculously weak): You should consider trying our wonderful services. Now lets add a dash of keyword goodness: You should consider trying our wonderful internet marketing services. Now just a pinch of keyword prominence: Internet marketing services don’t get much better than GDM. You should consider trying us. And a drop of keyword emphasis: Internet marketing services don’t get much better than GDM. You should consider trying us. Top it all off by wrapping the keywords in <H1> tags: Internet marketing services They don’t get much better than GDM. You should consider trying us. Note: <h1> tags have to be used sparingly. If you use them as you page header you are going to be golden! But subheads lower down on the page are good too. Simple content tricks like these will not in and of themselves get you top ranking on search engine SERPs. As I mentioned earlier a great deal of search engine optimization is mysterious and takes place behind the scenes however simple tricks like this can it had just a little bit more of an edge to your website’s overall success. You see how it works? Internet marketing isn't so hard after all. Read More In This Series |
In Part 1 I wrote about using javascript in a way that obscures and hides internal links on your website and makes them hard for search engine robots to crawl. However, it is also important that the unique text on your web page not be trapped inside images or flash. Nor should your unique web page content be “nonexistent” without JavaScript and CSS enabled. Here are some tips on how to improve your pages for better crawling and better ranking in the search engine results.
Discover the secret weapon for driving more web traffic to your site, grabbing new customers, and getting more business.