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If you are like me then most of your excitement and effort is focused on gathering new email names to your list. However, the management of your list after the initial connection is very important to your success. What you do with the email address will largely determine whether your readers stay with you instead of opting out, open your emails, read your content and click on your links.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Google just released a data heavy analysis on contextual ppc ad performance versus ppc search. There's a lot to look at here but the bottom line is that contextual advertising is just as effective as regular search.

My experience is that contextual is not as good for on-page conversions but if managed properly it can bring in clicks at a lower CPC. After that its all a numbers game. If the clicks are cheap enough you can tolerate a lower converion rate. 

Read it for yourself.

What do you think?

Did you know that viewership and user generated videos has gone up nearly 48% from 2008, and you can bet it will go up even more next year.

Marketing with content is a great way to draw traffic to your site through organic search. All the major search engines have complex algorithms for crawling sites, analyzing the text based content, indexing that content and using it to deliver relevant search results for users. But...

Search engine friendly URLs are an essential part of optimizing your website for organic search traffic. Here are 3 easy tips on how to write search engine friendly URLs using targeted keywords. Plus, we'll take a look behind the scenes into show you why SEO friendly URLs are so important.

Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.