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 Well written page title HTML tags are part of your overall success in the wild and wacky world of search engine ranking and generating traffic to your website. A lot of good can come from a few little (but very important) things you do when creating page title HTML tags for your content pages.
Create well written keyword phrases in your title tags Every one who contributes and writes content should know a few key things about on-page optimization… that’s the stuff that takes place on the HTML content pages. Some of it is seen and some of it is not seen… for example page title tags. Even though the page title is not really seen on the page it is an important element on every content page and has a dramatic impact on search engine success. Let’s get started… Have you researched your keywords?
I am going to assume that you have already created a cheat sheet of keywords you wish to target across your entire site. If you have not already done so then back up a few steps, go back to your keyword research output and create just such a list. OK, now that every content producing employee has a copy in hand we can proceed! Some details about writing page title HTML tags The page title tag is the most important of all the on-page content optimization html elements. Writing one well calls for a blend of technical and creative work with words. If you are adding content to your website in an HTML coding program like DreamWeaver then you probably will be taking a look at the underlying tag code which looks like this: <TITLE> Home Page – About Us</TITLE> The technical part of building a good page titles involves incorporating your keywords into the page title tags. Let’s do that… <TITLE>Home Page: Digital Cameras</TITLE> The creative part of building a good page title involves incorporating your keywords into the title in a way that still delivers up a good clickworthy link. I love this part…. <TITLE>Digital Cameras – News & Reviews You Can Trust</TITLE> If you are working in the one of the popular content management systems like Joomla or Drupal, or a popular blog interface like Wordpress… then you probably have a the user friendly dialog box style interface where you can enter in your page titles. The software then creates the underlying HTML tag code like you see above without requiring you to get under the hood and mess with the code. But the technical and creative insertion of keywords into the page title is fundamentally the same. Question:
So, now you’re wondering why the page title is so important if the HTML tag contents are not visible on the page? And if you were not thinking this question you should have!
Answer:
The page title is visible but not on the actually browser screen. Yes, it can usually be seen in the header bar or tab headers of your browser. But no body ever looks at them. However… page titles are highly visible on the search engine SERPs. The first thing the searcher using Google or Yahoo! or Ask sees in their search results is your page title! The search engines assume your page title is the most important html element on your page… and they use it to create the clickable link part of your listing in the SERPs. This is why your page title tags should be a carefully crafted phrase developed to entice searchers to click on your link. Put your page title HTML tags to the test Do a search on yours site using a phrase no one else is likely to have and that is within your title. Take a look at your page titles on the search engine results page. Do you like what you see? Before you say yes consider this... your page title is really part of your front line advertising for search engine marketing. You may show up in the serach engine results pages for your targeted keywords but will your listing get clicks? You should spend as much time developing page titles as you would developing a headline for a paid advertising. After all, aren't you using organic search as a kind of front line advertising? Use Great Care When Developing Your Page Titles Your off-page search engine marketing team may be doing a great job of building links and getting you high page rankings in the SERPs. But if your organic listing is not clickworthy you are not getting the clicks. And the best place to start shooting for more clicks is with a better written page title. Read More In This Series |
Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online. 
Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.
Writing great internal links with anchor text based on targeted keywords is another contributing factor to overall search engine marketing success. 
When client we have worked with planning direct mail promotions very often we are asked the question, "what response can we expect from this mailing?"