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Email gives you a low cost way to test new sales copy ideas through the process of A/B split tests. This method of testing has a long history in direct marketing and has been used by direct mail oriented companies for decades. In print the process of testing sales copy could be long and expensive but email makes the process of A/B split testing fast and affordable.

Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online.

You can improve your click through rate with better adwords copy writing. Let's start at the top!

The most important part of your Google Adwords copy is the headline. Five times as many people read the headline that read the description lines or display URL. Your headline must capture the browser’s attention or else your ad won’t get clicked on.

Did you know that viewership and user generated videos has gone up nearly 48% from 2008, and you can bet it will go up even more next year.

Marketing with content is a great way to draw traffic to your site through organic search. All the major search engines have complex algorithms for crawling sites, analyzing the text based content, indexing that content and using it to deliver relevant search results for users. But...

Writing great internal links with anchor text based on targeted keywords is another contributing factor to overall search engine marketing success.

Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.