Local Search

Local search articles

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.
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Local Search Success – 8 Quick Tips

Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online.
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Local Search Tips For Beginners

If your business model is all about attracting local customers then you need to start thinking about local search as a way to drive traffic to your website and to your phones.
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Email Marketing

Email Copy Mistake No. 1 - Too Much Personalization

Using too much personalization in your email copy can make you lose the conversational style that is the key to writing successful email promotional copy.

Local Search

Get More Local Customers With Search

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

PPC (paid search)

PPC Alternative Networks Overview

Most successful PPC campaigns include Google and Yahoo almost as a default setting. But there are other resources out there for paid search advertising that can provide some very profitable traffic.

Content Marketing

Getting Video Content in Search Results

Did you know that viewership and user generated videos has gone up nearly 48% from 2008, and you can bet it will go up even more next year.

Marketing with content is a great way to draw traffic to your site through organic search. All the major search engines have complex algorithms for crawling sites, analyzing the text based content, indexing that content and using it to deliver relevant search results for users. But...