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Improve your Google Adwords quality score and you'll spend less for your pay per click advertising and get better results.
Google Adwords quality score determines how much you have to pay-to-play in the adwords world. Did you know that advertisers with higher quality scores can bid on the same keywords as you... get higher page placements than you... and pay less money than you? Yup, Google will still let you bid on keywords but with your low quality score but it's going to cost you more. You could be paying way too much for your adwords traffic.. So now you should be asking "how can I improve my Google quality score?" Improve your Google Adwords quality score with better landing pages Your adwords quality score for pay per click advertising campaigns is determined not only by what you do within your campaigns and adword groups. Your Google adwords quality score is also affected by what Google finds on the landing pages you are sending your paid clicks to. Here are 6 quick tips for tweaking your landing page to improve your Google quality score for adwords pay per click advertising. Link building and organic search optimization Techniques that work for improving page rank in your organic search marketing program also work for improving the quality score of you pay per click adwords campaigns. Treat your landing page like a page that you would want to get high rankings for organic search. - Build deep back links to your adwords landing page
- Use your high volume or high performance keywords from your adwords pay per click advertising campaigns as your anchor text.
Not only will this work improve your Google quality score but it will also help with your organic search marketing efforts in future.
Site map inclusion for internal linking Internal linking is another organic search technique you can use for your landing pages to improve your Google quality score. Landing pages for pay per click advertising are often left to hang out in limbo land and are not properly linked into the overall web site. Sometimes because of special offers and discounts it is not advantageous to link all your landing pages into your main web page navigation systems. But you can get any page linked into your site and indexed by including it in a site-map and making sure that your sitemap is updated and is submitted to the major search engines.
Get your high volume keywords into your content As with organic search optimization you cannot effectively optimize a single page for more than a couple of key words or phrases. Take your top performing keywords or your top volume keywords and integrate them into the content of your landing page. Run all your keyword density diagnostics on your landing page just like you would for organic search optimization. Tweak the content until you get a keyword density you would be happy with for organic search. Watch your Google quality score improve! Tweak your landing page’s meta tags In a similar vein to the previous point… add your top performing or top volume keywords to your landing page’s keyword meta tags, page description meta tags, and even title tags. Run all your keyword density diagnostics on your landing page just like you would for organic search optimization. Tweak the content until you get a keyword density you would be happy with for organic search.
Add Essential Site Pages Make sure your site privacy policy page is linked to your landing page, somewhere in your header or footer is usually a convenient place.
Check your Google relevance Google has a Site-Related Keywords tool you can use to see how Google ranks your landing page for relevance to the key words you are targeting. Keep working your page using the above tips until you reach the point where Google considers your landing page to be very related to the keywords you are using. Read these other articles about campaign management and improving your quality score:
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Direct mail marketing requires planning to succeed. Here are 11 key points to consider BEFORE you create your first mailing.