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Should you ever use the word FREE when writing your email marketing messages?

This powerful little four letter word can bring you a lot of increased sales because of its ability to grab your readers attention. But using the word free in your email will only work if your email gets delivered into the mailbox of the people you are sending it to.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Google just released a data heavy analysis on contextual ppc ad performance versus ppc search. There's a lot to look at here but the bottom line is that contextual advertising is just as effective as regular search.

My experience is that contextual is not as good for on-page conversions but if managed properly it can bring in clicks at a lower CPC. After that its all a numbers game. If the clicks are cheap enough you can tolerate a lower converion rate. 

Read it for yourself.

What do you think?

Did you know that viewership and user generated videos has gone up nearly 48% from 2008, and you can bet it will go up even more next year.

Marketing with content is a great way to draw traffic to your site through organic search. All the major search engines have complex algorithms for crawling sites, analyzing the text based content, indexing that content and using it to deliver relevant search results for users. But...

Sharpen your website writing skills by learning how to write the ideal meta tag page description. Learn to use this vital web page element to drive more traffic to your site. Use longer page descriptions to capture more multi-word searches, improve your call to action and increase click through!

There are really only to major categories of business lists: internal or house lists and secondly there are external or rented lists.