Your website is one of the most effective means for getting email addresses and building your list. Visitors who have taken the time and expended the effort to find and visit you online have demonstrated an interest in your product or service. These folks should be considered qualified leads and getting them to give you their email address for future contact is a top priority.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

For many small businesses, paid search advertising is the way to go rather than search engine optimization because of the speed of implementation, and the control you have over your content.

Avoid the most common website design mistake of all time. Learn how to develop web pages that are search engine friendly!

Search Marketing – How It Works

Search marketing can be organized into three basic categories:

• Organic search
• Directory listings
• Paid placement

Each of these has its own strengths, weaknesses, and challenges. Here is a brief look at each of the three. You may decide to try all three strategies, or only one or two, depending on your goals.

Discover the secret weapon for driving more web traffic to your site, grabbing new customers, and getting more business.