Email copy writing that talks about more than one thing at a time will get less response and more deletes. Make sure you keep you email message tightly focused on your main objective.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Contextual ads appear on the pages of web sites participating in an ad network. These networks attempt to understand the context of a page and serve up ads that match keywords or topics found on that page.

The color theme of your website content pages impacts how your message is received by your visitors.  Let's take a very brief look at the unconscious reactions your visitors will have to your message based on the colors you select for your web pages.

Navigational Search -- definition: Finding a known web address by typing the name into a search engine rather than typing directly into your browser's address bar. Uses brand names, web addresses and other offline terms to find websites.

When client we have worked with planning direct mail promotions very often we are asked the question, "what response can we expect from this mailing?"

The answer is simply...