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 Email subject lines that include a whiff of benefit can improve email open rates by addressing the fundamental question “what’s in it for me”?
Email subject lines that offer benefits & solutions
“Benefit” is marketing jargon for a simple statement of what your product or service does for the reader. How does the product or service help them, heal them, profit them etc. Including a sense of benefit to your email subject line gives the recipients a reason to be interested in the message you have just sent.
But you must be careful… resist the temptation tell it all up-front in you email subject line. Make sure you give your recipient just enough to make them curious. But leave enough unsaid so they must open the email to get the information.
Example:
"Try this simple trick and watch your organic search traffic jump 100% in 4 weeks"
Another great curiosity driver is to ask a question in your subject line.
Example:
"Do you make this mistake with ---x---? ( with "X" being whatever the reader is interested in)"
Write email subject lines that need to be clicked
In both of these examples the “benefit” is free information that will profit or improve the life of the reader. But they have to click and open the email to get the benefit.
Once they have opened your email you have a foot in the door to make a more compelling pitch for your product or solution. Plus, the guts of your email is where your links and contact information are and if your emails never get opened you’ll never get click throughs or phone calls. Here are links to additional articles about writing email subject lines: - Email Subject Lines That Offer Benefits
- Email Subject Lines That Get Opened
- Using Personalization In Email Subject Lines
- Writing Email Subject Lines
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Should you ever use the word FREE when writing your email marketing messages?
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