Email conversion rates are the essential measuring stick of how effective your email marketing efforts really are. But, many do it yourself email marketing people have not figured out how to use email conversion rates to improve their effectiveness.

Local search engine optimization is all about getting yourself founding your own home town. If someone is searching for a chiropractor they are looking for an office near their home or business. Ten years ago most folks would crack open the yellow pages and turn to “C” for chiropractor. Today they go online.

Does it pay to go for the #1 spot? For organic page rank listings, the answer is an obvious YES! But for paid search, the question is more complex because every click you get costs you money. If those paid clicks aren’t generating revenue once folks hit your web site, you’ve got trouble.

Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.

Any successful search engine marketing program must include a thorough understanding of who the potential customer is and what are they searching for. Why is the searcher online typing in keywords to a search engine and looking for answers? What type of answers is the searcher looking for, information, entertainment, a site to purchase a desired product?

Knowing why your potential customer is searching will provide structure, strategy and perhaps provide a road map for developing your search marketing program.

When client we have worked with planning direct mail promotions very often we are asked the question, "what response can we expect from this mailing?"

The answer is simply...