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Email copy that over uses POWER words will sound like a yelling match more that a persuasive conversation. The style of your email copy writing should be exciting and compelling but never loud and obnoxious.
Power words is shorthand for that list of words that add that sense of excitement and action to marketing copy such as... exciting, discover, learn, how, savings. The usual suspects! Reasonable use of POWER words in email copy is effective
These power words are useful and effective in email marketing copy but must be used appropriately and sparingly. Its tempting to think that if a little bit is good then a whole lot must be better. But, if you become too obvious and make your readers think you are trying to manipulate or bully them into doing what you want they will tune out, turn off and press delete. When you are constantly saying things like "this is the most amazing...", "this incredible offer...", etc. nobody is going to take you seriously. And you need your readers to take you seriously, believe what you are saying and start clicking for more. |
If your website’s home page is getting good ranking for the specific keyword you might think that your search engine optimization work is done... But you could be missing out on a large volume of potential traffic. You should consider the use of long tail keywords for search. 
Discover the secret weapon for driving more web traffic to your site, grabbing new customers, and getting more business.