Using too much personalization in your email copy can make you lose the conversational style that is the key to writing successful email promotional copy.

You can have a great website optimized for your type of business with lots of great representative keywords and anchor text but does general search optimization really do you that much good when your primary source of new customers is local.

Everyone who works on your website can write to improve search results and help out whatever search engine optimization work is being done elsewhere.

You may have a website that is performing well in Bing and Yahoo, and have particular sub pages getting picked up for keywords. But sometimes these same pages don't have ranking in Google for the same keywords. Why?

When client we have worked with planning direct mail promotions very often we are asked the question, "what response can we expect from this mailing?"

The answer is simply...